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Our commitment


Behind each wine, there is great dedication and responsibility. from cultivating our vineyards, harvesting our grapes, producing and bottling our wines, before they can finally be enjoyed.

Responsible consumption


At Viña Concha y Toro, we hold the deep conviction that the promotion of responsible consumption is an essential element and necessary value to consolidate our global leadership, as well as being a fundamental part of our commitment to present and future society. For that reason, we promote responsible wine drinking, and aim to educate consumers on the benefits of moderate consumption.

Know your measures


  • 100 ml of wine - 10 gr of pure alcohol

  • 100 ml of wine - 75 calories

Standard Drink

Viña Concha y Toro has established a standard serving of 100 ml for red, white or sparkling wine. The most common serving measure in restaurants and bars is 150 ml. As such, it is very important to be aware of serving sizes, and to drink responsibly. The World Health Organization (WHO) calculates alcohol consumption through the “Standard Drink” (SD). Each standard drink contains approximately 10 grams of pure alcohol (which may vary depending on the alcohol concentration of your drink, and the amount served in your glass). By knowing how many standard drinks you have consumed, the amount of pure alcohol that you have ingested can be measured and, based on that, you can estimate how long it will take to be fully eliminated from your body. Take into account that a healthy liver is able to metabolize around one SD per hour (men) or hour and a half (women).

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Recommended measures


According to Wine in Moderation

0

STANDARD Drink

If you are pregnant

If you are driving

If you are a minor

If you have alcohol-related health issues.

2

STANDARD Drinks (200ml)

3

STANDARD Drinks (300ml)

4

STANDARD Drinks (400ml)

If you are pregnant

If you are driving

If you are a minor

If you have alcohol-related health issues.

Only on special occasions.

Influencing factors


It is important to know that when it comes to drinking alcohol, we are not all the same since there are various factors that influence its absorption within our body.

Size

Age

Physical condition

Food

Speed of consumption

Mixing

Tolerance

Amount of alcohol consumed

People with a lower body mass will have higher blood alcohol content compared to larger people who have drunk the same amount, because the alcohol will be more concentrated in their bloodstream.

People with a lower body mass will have higher blood alcohol content compared to larger people who have drunk the same amount, because the alcohol will be more concentrated in their bloodstream.

The percentage of water in our bodies decreases with age, so an older person will have higher blood alcohol content than a younger person.

A person with a higher body fat percentage will feel the effects of alcohol more, as it will take longer to be processed in their system.

Blood alcohol content increases drastically when alcoholic beverages are consumed on an empty stomach.

In addition to the amount of alcohol ingested, the faster a person drinks, the higher their blood alcohol content will be and the faster they will feel the effects of alcohol.

Rather than the combination of different types of drinks, it is the additional ingredients in alcoholic beverages that have an effect. For example, sugary or carbonated alcoholic beverages tend to be drunk quickly, causing the alcohol to enter a person’s system faster and increasing its effects.

Capacity that a person develops to withstand the effects of alcohol in the extent to which they increase the amount and speed of consumption. The more alcohol a person drinks, in the long term, the tolerance to its effect may increase.

The more alcohol a person drinks, the greater its effects will be.

General recommendations


Hydration

Alcohol dehydrates your body, and as such increases your thirst. Thus, alternating alcoholic beverages with water is recommended. Otherwise, you will be likely to drink more alcohol, and to drink faster, in order to quench your thirst.

Alternating alcoholic beverages with water also helps you to delay the speed of consumption, and remain hydrated.

Moderation in the amount and speed of consumption

Wine can be part of a healthy lifestyle if consumed in moderation.

Be aware that alcohol reaches your system faster as the amount ingested increases.

The amount of alcohol ingested determines the speed and intensity with which its effects appear.

Food

Food causes alcohol to be processed more slowly. Alcohol moves through your body faster if you have an empty stomach.

If you’re hungry, you’re more likely to drink faster.

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