Our commitment
Behind each wine, there is great dedication and responsibility. from cultivating our vineyards, harvesting our grapes, producing and bottling our wines, before they can finally be enjoyed.
Responsible consumption
At Viña Concha y Toro, we hold the deep conviction that the promotion of responsible consumption is an essential element and necessary value to consolidate our global leadership, as well as being a fundamental part of our commitment to present and future society. For that reason, we promote responsible wine drinking, and aim to educate consumers on the benefits of moderate consumption.
What is responsible wine consumption?
Responsible consumption refers to the consumption of wine engaged in by healthy adults, which does not exceed the recommended limits, or affect their wellbeing or that of others.
It’s making decisions based on our individual physical characteristics, as well as the circumstances around alcohol consumption.
It’s knowing that the decisions we make are our responsibility and that they have an impact on us and others.
It’s knowing that sometimes the best option is not to drink at all.
Principles of responsible consumption
Our corporate responsible consumption principles outline our conviction and intention, through which we encourage people to find better ways of engaging in wine drinking. Viña Concha y Toro:
Supports, promotes and prioritizes moderate consumption of wine and alcoholic beverages, in line with international standards proposed by the World Health Organization (WHO).
- Develops internal and external programs and communication materials to promote responsible consumption.
- Promotes moderate consumption of all its products through accurate, verified information provided in a direct and timely manner.
- Provides information on the benefits of moderate wine consumption as part of a healthy lifestyle.
Rejects and condemns the consumption of wine and alcoholic beverages among high-risk groups, such as minors, pregnant women, drivers and people with alcohol-related health problems.
Integrates and communicates responsible consumption and sale of wine and alcoholic beverages as part of its corporate and commercial codes.
- Updates and adapts its corporate and commercial codes.
- Develops and implements self-regulation and product advertising processes.
- Markets and advertises its brands responsibly.
- Provides appropriate information on responsible consumption to consumers.
Forms partnerships with public and private-sector organizations which aim to promote responsible consumption.
Wine in Moderation
Through Wines of Chile and Bodegas de Argentina AC, Viña Concha y Toro is part of Wine in Moderation (WIM), a European coalition of responsible wine organizations which believe in a sustainable wine culture. Wines of Chile and Bodegas de Argentina AC are union entities that represent the wine producers of each country. In Chile, they have been members of WIM since 2014, while in Argentina since 2013.
100 ml of wine - 10 gr of pure alcohol
100 ml of wine - 75 calories
Standard Drink
Viña Concha y Toro has established a standard serving of 100 ml for red, white or sparkling wine. The most common serving measure in restaurants and bars is 150 ml. As such, it is very important to be aware of serving sizes, and to drink responsibly. Wine in Moderation calculates alcohol consumption through the “Standard Drink” (SD). Each standard drink contains approximately 10 grams of pure alcohol (which may vary depending on the alcohol concentration of your drink, and the amount served in your glass). By knowing how many standard drinks you have consumed, the amount of pure alcohol that you have ingested can be measured and, based on that, you can estimate how long it will take to be fully eliminated from your body. Take into account that a healthy liver is able to metabolize around one SD per hour (men) or hour and a half (women).
Recommended measures
0
STANDARD Drink (200ml)
If you are pregnant
If you are driving
If you are a minor
If you have alcohol-related health issues.
2
STANDARD Drinks (200ml)
3
STANDARD Drinks (300ml)
4
STANDARD Drinks (400ml)
If you are pregnant
If you are driving
If you are a minor
If you have alcohol-related health issues.
Only on special occasions.
Influencing factors
It is important to know that when it comes to drinking alcohol, we are not all the same since there are various factors that influence its absorption within our body.
Size
Age
Physical condition
Food
Speed of consumption
Mixing
Tolerance
Amount of alcohol consumed
People with a lower body mass will have higher blood alcohol content compared to larger people who have drunk the same amount, because the alcohol will be more concentrated in their bloodstream.
People with a lower body mass will have higher blood alcohol content compared to larger people who have drunk the same amount, because the alcohol will be more concentrated in their bloodstream.
The percentage of water in our bodies decreases with age, so an older person will have higher blood alcohol content than a younger person.
A person with a higher body fat percentage will feel the effects of alcohol more, as it will take longer to be processed in their system.
Blood alcohol content increases drastically when alcoholic beverages are consumed on an empty stomach.
In addition to the amount of alcohol ingested, the faster a person drinks, the higher their blood alcohol content will be and the faster they will feel the effects of alcohol.
Rather than the combination of different types of drinks, it is the additional ingredients in alcoholic beverages that have an effect. For example, sugary or carbonated alcoholic beverages tend to be drunk quickly, causing the alcohol to enter a person’s system faster and increasing its effects.
Capacity that a person develops to withstand the effects of alcohol in the extent to which they increase the amount and speed of consumption. The more alcohol a person drinks, in the long term, the tolerance to its effect may increase.
The more alcohol a person drinks, the greater its effects will be.
General recommendations
Hydration
Alcohol dehydrates your body, and as such increases your thirst. Thus, alternating alcoholic beverages with water is recommended. Otherwise, you will be likely to drink more alcohol, and to drink faster, in order to quench your thirst.
Alternating alcoholic beverages with water also helps you to delay the speed of consumption, and remain hydrated.
Moderation in the amount and speed of consumption
Wine can be part of a healthy lifestyle if consumed in moderation.
Be aware that alcohol reaches your system faster as the amount ingested increases.
The amount of alcohol ingested determines the speed and intensity with which its effects appear.
Food
Food causes alcohol to be processed more slowly. Alcohol moves through your body faster if you have an empty stomach.
If you’re hungry, you’re more likely to drink faster.
